Hi, I'm Josh

I'm currently designing

the future at Nike

With a strong belief that everything can be made better through design, I lead by understanding human behaviors and identifying new ways to serve and support them by uncovering their latent needs. It's this belief that has fueled me as a designer, strategist, and consultant to invent new Nike's Concept Stores, Nordstrom's flagship experiences, and award winning Domino's Pizza Emoji ordering system, which let fans order a pizza via a tweet.


As a Design Strategy Leader at Nike, IDEO, and Nordstrom Innovation Lab, I've built creative teams and culture with a human-centered approach. Focusing on marrying brand experiences across a holistic platform of digital and physical products, environments, and service touch points, I play an active role in leading projects from project brief to implementation, while co-creating big picture strategy and designing detail executions.


My continual pursuit of excellence isn’t just confined to my design career. I hold an Associate’s in Concert Piano from the Royal Conservatory of Music, is a former Canadian team member of the 2003 Gymnastic World Championships, and is an aspiring shoemaker.


Fun fact: I can do eight flips in six seconds.

INDUSTRIAL DESIGN

UX DESIGN

HUMAN CENTERED DESIGN

DESIGN THINKING

DESIGN RESEARCH

BUILDING DESIGN CULTURE

COACHING TALENT

RESEARCH INNOVATION LAB

TEST & LEARN

EXPERIENTIAL INNOVATION

RETAIL CONCEPTS

joshsin@gmail.com