Hi, I'm Josh
Experience strategist and creative director, inventing the future of retail.
Experiences meets Innovation
For nearly two decades, I’ve led the experience strategy behind concept stores, services, and digital journeys, plus future footwear and apparel concepts, for Nike, Nordstrom, IDEO, and frog. Grounded in design thinking, I take ideas from the first spark to spaces people line up to step into.
Ways to Work Together
Experience Strategy Sprint
Define what your next customer experience should feel like. A focused engagement that ends in a clear vision and point of view that your team can rally behind.
Journey & Service Design
Map the full customer journey, from research and personas to the in-store services and moments that make a visit feel personal.
Concept Development
Take a store, product, or experience idea from first spark to a concept others can build. Future retail, footwear, and apparel concepts, made tangible.
Embedded Creative Leadership
Part-time creative direction for your team. I help build innovation labs and lead multidisciplinary teams of designers, researchers, and technologists.
Interested in collaborating?
I’d love to hear from you.
Case Studies
ROLE
- Concept Director
- Experience Strategist
- Service Design / Interaction Design
- Global Research & Insight
Nike Rise Concept
A store that pulses with the city.
THE ASK
How might we build a blueprint for Nike Rise concept store that pulses with the city and the changing meaning of sport, across five facets of fitness: mindset, movement, nutrition, recovery, and rest?
Sport Pulse: A retail platform that turns real-time local sports activity and product trends into an immersive
in-store experience.
DEFINING EXPERIENCE
City Replay
A destination for creative expression that celebrates Athletes unique city style.
DEFINING EXPERIENCE
Cafe Huddle
The Huddle is a fitness destination that powers Athletes' daily habits.
ROLE
- Concept Director
- Product Concept Strategist
- Olympic Experience Strategist
- Global Research & Insight
Air Milano
Warmth you can dial
THE ASK
How might we use Air as insulation, so athletes can tune their warmth in the moment without ever changing layers?
ROLE
- Concept Director
- Experience Strategist
- Service Design / Interaction Design
- Global Research & Insight
Nike Live Concept
Serving the Tokyo Commuter on the go
THE ASK
How might we make every member feel personally known, digitally served, and locally connected?
EXPERIENCE VISION
Speed x Omotenashi: serving Shibuya members on the move with high-end hospitality at the pace of the city.
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